Fieldtruth Labs
We build the websites and AI tools your business runs on.
Fieldtruth Labs is a studio that designs and builds websites, internal tools and AI systems: careful, documented work your own team can run and change.
For
Established businesses, and listed companies whose website has to match their filings.
How
One point of contact from first sketch to launch, accountable for the whole project.
What we build
Websites
Fast on a phone, accessible, no tracking without permission, and simple for your team to keep current. Designed around what your visitors actually come to find.
AI tools
Tools that read, check and draft from your own documents and data, with a person approving anything that matters before it goes out.
Internal systems
The workflows, integrations and dashboards that connect it all, so information is entered once and used everywhere.
An example of an AI tool
A draft checker: before a presentation or report goes out, every figure and status in it is checked against the source documents, and anything that doesn’t match is flagged with where to look.
What it does not do
Publish anything. A person reviews every flag and decides.
Checked against the filings
- ✓ matches1 · Feasibility study announcementTable 1: “US$585m”
- ✗ differs2 · Offtake announcement“non-binding heads of terms”Suggest: “Non-binding offtake heads of terms for 60% of output”
- ✓ matches3 · Resource and reserve update“31.4 Mt Probable”
- ✗ differs4 · Half-year results“targeted in three years”Suggest: “First production targeted in three years”
One set of facts, everywhere you publish them.
Your filings, website, fact sheet and presentation, all saying the same thing.
The record
Every figure, date and status you publish, in the filings’ own wording, approved once and read by everything else.
The site
An investor website and fact sheet built on the record, so a change is made once and appears everywhere.
The watch
Each new filing is read against everything you’ve published, and anything it puts out of date is flagged with the new wording.
- Annual reportUS$585m✓ current
- Investor presentationUS$585m✓ current
- Website, homeUS$585m✓ current
- Website, project pageUS$410m✗ out of date
- Fact sheet PDFUS$410m✗ out of date
- /project · first production “next year” → “targeted in three years”
- /investors · capex US$198m → US$312m excl. contingency
- fact-sheet.pdf · NPV US$410m → US$585m
Start with a check: a two-page note comparing your website with your latest filings, with the source for each line. No charge.
How we work
Five rules every project follows.
Scoped up front
A fixed scope, timeline and price agreed before work starts, and changes agreed in writing.
Built to be owned
Your accounts, your code, your content. Documented so your team can run and change it.
Evidence first
Every figure has a source and every claim can be checked. Nothing goes live on a guess.
Fast and accessible
Quick on a phone, usable by everyone, and no tracking a visitor hasn’t agreed to.
Careful with data
Used only for the work, kept no longer than needed, and handled under UK GDPR and the Data Protection Act 2018.
The team
Experience across metals & mining, technology and consumer.
A small team that has built products, businesses and systems in all three. You work with one point of contact from first conversation to launch.
Metals & mining
Listed companies’ public facts
Website reviews, fact records and investor fact sheets for listed critical-minerals companies, built from their own filings.
Technology
Engineering and applied AI
Engineering and product development, and AI put to work in commercial settings: tools that read, check and draft from real business documents.
Consumer
Products into customers’ hands
Taking products from concept through development and into the hands of thousands of customers.
Tell us what you need built.
What to send
A few lines on your business and what you’d like to build or fix. We’ll reply with whether we can help and what a first step would look like.